Writing a mobile app privacy policy

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A vast majority of people today are users of internet-related media, made of either web apps or mobile apps. Everyone is familiar with pop-up windows, with privacy information. However, despite the fact that everyone faces terms and conditions and privacy policy information, there is still a lack of clarity present.

That clarity regarding what exactly the privacy information is and what it should have, complying with all applicable provisions of the law and to avert discouraging users simultaneously, is present. Regardless of the many kinds of apps present, the privacy policy of mobile apps is a bone of contention.

Regardless of the numerous app ideas a company is able to conceive, each should add a privacy policy to their app for multiple reasons.

What exactly is a privacy policy?

The privacy policy is basically a document containing information on the way a mobile app manages the personal information of users. It might be a document of legal significance if it is needed to be drafted by certain laws. This however does not necessarily mean that it should be completely written in legal terms.

The privacy policy is basically a document intended primarily for any app’s users. This means it should be easily understandable, written in plain and simple language, be user-oriented, and be quite user-friendly too.

How can this document be made consistent with legal requirements? Without many hurdles, some of the applicable privacy laws need all information intended for users to be quite clear and even not much longer.

Any incidents of companies getting fined when it comes to matters of privacy policy?

It was in 2019 that the French supervisory authority fined Google LLC along with Google France SARL especially in terms of lack of transparency in personal data processing and failure to provide adequate information regarding the processing of such data (Such a case was processed under the GDPR).

The Commission Nationale de l’Informatique et des Libertes (CNIL) alleged that information pertaining to personal data processing which was provided by Google to its users was not transparent even in the slightest terms. Thus it could not be considered as a policy that is accessible and understandable. 

Do companies need a privacy policy?

In all honesty, each company needs a privacy policy for its mobile app. Regardless of where the company is running or the type of app being made, such a document protects both the users and the company.

A well-written privacy policy helps protect apps, businesses and companies against flimsy claims. It also helps them reach out to users if they have privacy concerns.

What should a Privacy Policy typically look like?

This is what a typical privacy policy should follow:

  • The privacy policy should be written in plain and simple language.
  • It should be segregated into different sections clearly.
  • A cookie policy and information about third-party service providers should be a part of it.
  • Information that is true and verified should be a key part of it.

Here are the components a privacy policy should have, as determined by experienced professionals from a well-known app development company in Toronto:

  • A brief introduction.
  • The app owner’s identity and contact details.
  • The kind of data collected and its purpose.
  • Legal basis of processing.
  • Data retention and methods of erasing data.
  • Information about the right to opt-out of the app.
  • Information regarding disclosure of data (data recipients).
  • Transfer of personal data to other countries or territories.
  • Information regarding profiling.
  • Rights of users in terms of their personal data.
  • Cookie policy.
  • Information about third-party service providers.
  • Where to place the privacy policy in the app.

Conclusion

Making a privacy policy may sound like a daunting task that can take a lot of time and require a lot of intellect. But taking into consideration the development of a mobile app, a lot of aspects need to be taken care of, especially when it comes to making a privacy policy.

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