Is SEO becoming a lever that requires resources beyond the Internet, and seeking visibility by all possible and/or accessible means? Here are some points discussing the future of SEO in 2022 and for the years to follow:
SEO is not just about copywriting and keywords!
As such, it should not be confused with the web editor or SEO editor. This is mainly content-oriented, and not technical. By technique we mean the optimization of the website and its coding allowing making a site SEO friendly.
The technical side is rather attributed to the SEO expert, who will also know all the tricks of web writing and its optimization, but without being an editor. This does not exclude that an SEO expert can be an excellent writer and technician at the same time.
Complex? Yes and no, if we take the time to fully understand the universe, the objectives to be achieved and how SEO is set to evolve in 2022 and beyond. However! No company with a website that wishes to do business online should miss out on SEO.
It is, therefore, necessary to consider the 2 aspects of SEO. One is technical and another one is editorial and to choose your service providers carefully.
What exactly is SEO?
In the strict sense of the term, it is about being able to gain visibility on the Internet thanks to its website, and the content it broadcasts. SEO calls for technical and editorial skills when it comes to producing content and positioning it as close to the first position in Google.
And if we often only raise Google, it is just a matter of monopoly here, but all search engines remain concerned when we talk about SEO.
Natural referencing refers to free levers to optimize its positioning on search engines. However, I put it more under SEO, because we don’t really talk about the technical side of a site when we bring it up.
It’s a very simplistic definition, but behind it hides a multitude of things and skills to have to take full advantage of this lever. These profiles are able to optimize content, generally, an editorial article, so that it can position itself better on search engines.
Content is no longer enough in SEO
Except for that content alone is not enough to meet this positioning objective. The technical aspect is almost the most important part because it provides a foundation, on which the web editor or SEO editor as they are called will then work.
Clearly, even if an editor perfectly optimizes content. It will be useless if the site does not meet the rules enacted directly or indirectly by search engines and in particular Google. To hope for good SEO, a site must load quickly, be in HTTPS, have its code also be SEO friendly, regularly distribute content, alternate between long and short articles, etc.
Even by respecting these rules, you are only starting your work in SEO. Because this is the base or the foundation on which a web editor will work.
SEO is all about authority and popularity!
SEO authority is probably one of the most important criteria to integrate! For many years we talked about the importance of backlinks to gain this authority. But today that’s not enough!
Authority is a sort of index, through which Google judges your legitimacy in a universe, a specific subject, in order to position you on its search engine. The more authority you have, the better your positioning will be (normally).
Some will say that it can be in opposition to the semantic cocoon, a technical point which will come to reinforce this authority, to see to supplant it in certain cases. Working on authority in conjunction with the semantic cocoon will only be better.
Where will SEO stop from 2022?
First of all! You should know that once your site is fully optimized with the content that follows. You will be one of the people who normally do things well in SEO.
These are the new foundations to lay in 2022 unless your popularity and authority are already fully entrenching.
Let’s see some levers that will increase your popularity even more and in parallel your visibility.
In 2022, you will therefore have to show off and use the exposure levers at your fingertips. To do so, there are already social networks. But if we tell you that today you have to be present everywhere that changes the situation. Because it will require real presence work on the different channels that are
Facebook, Twitter, Instagram, TikTok, and YouTube, but also Pinterest, real SEO marketing lever.
Webinars are an exposure lever in SEO and not a direct source of traffic. It is therefore an indirect source that will allow a company and/or its representatives, its experts, to gain popularity. It is therefore a question of making yourself known, talking about your business, exposing yourself through proven expertise and seeking traffic and business through this. The goal is to bring everything back to the website to generate traffic and leads if it’s a business.
Speak at public events
Why stop at webinars when you can also speak on events, and thus expose a subject of expertise or other in the same way. Another advantage of the webinar is to allow you to physically meet people, potential customers. This helps you to make your business known in a relaxed atmosphere.
Contribute to speaking out in specialized media
Some popular and/or specialized online media in your universe are always looking for experts. We can also talk about chestnut trees for which we call on a series of experts to give a point of view or a future vision of a profession.
Here again, you have to show yourself, expose your expertise and indirectly talk about your site.
Become an influencer?
Why not! If we must nevertheless consider that it is not an objective to achieve in my opinion. But more a “finality” that relates to his work and his expertise. In other words, you become an influencer by doing things well, but not by trying to become one.
Influence therefore also and indirectly has its place in SEO.
If SEO remains a story of visibility, today we can say that all levers are good to take even beyond the Internet.
At this stage, SEO is no longer a matter of keywords, optimized writing but also of massive exposure. If in the long term the owner of a website or a company becomes an influencer. It will clearly contribute to exploding its visibility.
If each trade must nevertheless remain in its place, we can say that each of them can be integrated into SEO work.
What do you think?