Tips and Tricks for Conducting a Successful Mobile App Test

Mobile App Test
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As the latest stats reveal, there are more than 2.7 billion smartphone users globally and over 2.8 million apps on Google Play Store.

Now, it is a fact that the number of mobile users is increasing at outstanding speed, and so is the name of apps on the Google Play Store.

But do all the apps succeed in making a difference? No, but just a handful of having stood out and gained popularity.

For instance, there are several games on the Play Store, but why did only Candy Crush, Subway Surfers, and Angry Birds top the charts while the other games struggle for even ten downloads.

The trick is to provide the players with what they want; in turn, the response to such apps is tremendous.

However, at this point, when the competition is very high, it is challenging to come up with something new that can stand out from the crowd. It is crucial to create a brand name so people can talk about it.

So, if you are struggling to get your app noticed but it is still lagging, it is time to revisit your app strategy and modify it as much as possible.

But What Can You Do?

Get yourself into your customer’s shoes and try to determine why your app is not working. What do your customers need? And in this approach, what is going to help you is testing. Do not forget to consider your targets’ preferences when you are testing. 

If you are in another country but testing for let’s say Australian audience, you can use Australian web proxies for consistent performance, security, and privacy.

What is Mobile Application Testing?

Most people misunderstand application testing as a method to make minor tweaks to headlines, colors, or call-to-action, but it is way more profound than that.

Testing is a method of understanding which design, content or functionality is more successful among your app users. It lets you test a variation of your page that may affect your customers’ behavior.

Why do you need Testing?

The benefits of running tests for mobile apps are similar to running tests on the web.

It allows you to test various hypotheses for experiences within your mobile app and modify them based on actual data instead of gut instinct.

Testing will enable you to determine the right option with statistical confidence regarding the impact of changes you make and measure accurately how much impact will be.

You will continuously be able to modify the app and improve the experience of your app as well as conversion metrics by regularly running tests on your mobile app.

That is the reason why giants like Google, Facebook, and Amazon keep running tests for their mobile apps.

Tips And Tricks for Conducting a Successful Mobile Apps Testing

Pick Just One Variable to Test

When you start optimizing your app’s elements, you might decide that there are several variables you wish to test.

But to evaluate how effective a change is, you will want to isolate one “independent variable” and measure the performance.

If you optimize lots of elements at once, you might not be able to understand which one was responsible for the change in performance.

You can test more than one element for an app but make sure you are testing just one at a time.

Look at the different elements and their possible alternatives for layouts, designs, and wording.

Keep in mind that even minor changes like changing the colors, call-to-action-buttons, button positions, and page content can also drive significant improvements.

Identify Your Goal

Although you will measure several metrics for each test, you must choose a metric to focus on before starting the test.

To choose the goal, think about where you want this variable to be at the end of the test. You can state the right hypothesis and examine the results based on those predictions.

If you do not set the goals before starting, then you might not be able to test most effectively.

Test Your App Store Description

The description of your app in the app store is one of the most important things that your users would check. And the way you describe your apps using words can make a significant difference in conversion.

You can start your app description with a marketing message or customer reviews and ratings. Try different approaches from time to time and check which approach works the best for your app.

Ask For Feedback from Your Users

Your users here are your priority; you need to know what they like and what not; this is what Testing is all about.

Testing has much to do with quantitative data, but that will not tell you why users take a specific action after another. While you are running your test, why not ask for feedback from the users?

The best way of doing that is by conducting polls and surveys. You might add an exit survey on your app asking your users why they did not click on some specific CTA.

This small step will allow you to understand what your users like about your and what you can change in your app.

Keep It Up to Achieve Your Long-Term Goal

We often overlook the holistic outcome whenever we go for a change. We tend to focus more on the short-term results than the long-term results.

It is evident that your main goal is to increase the conversion rate for your app immediately, but you might not be able to achieve this just after your first test.

Sometimes, it takes more time than expected to get the desired results. So, it would be best if you kept up the good work as there’s always room for optimization when testing a mobile app.

Take Actions Based on Your Results

If one change is statistically better than the other, you have got your winner. If neither change is statistically better, you need to mark the test as inconclusive.

In such situations, stick to the older version or run another test to explore opportunities. You can use the failed data to determine a new modification for further analysis.

While tests help any Mobile Application Development Company to affect outcomes on a case-by-case basis, you can also apply the lessons you learn from the previous criteria to the future.

Conclusion

When app developers build apps, add functionalities, various colors, or design call-to-action buttons, it can be tempting to use their gut instincts to predict what would make users engage, convert and revisit.

However, basing development decisions on an “instinct” can harm the outcomes. Rather than merely guessing to make such decisions, it is advisable to run tests and determine what works best for the app.

Initially, it may seem like a daunting task, but with time, you’ll start to explore possible ways of improving user experience and getting more leads and conversions.

 

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