Google updates are always feared by those who have a website: the latest Penguin update has penalized several sites, causing significant changes within the serp. But what to do to prevent an update from penalizing your site?
A punishment generally implies that something has been done erroneously. Think about sports; when a player gets a punishment, they are frequently rebuffed somehow or another, which influences their entire group and much of the time, the result of the game. The equivalent is valid for Google punishments. Google rebuffs your site on the off chance that your procedures and strategies conflict with their objective of conveying applicable substance to clients who look for it.
Regarding Google’s guidelines implies that you’ll rank higher than the opposition. Notwithstanding, your site can be pushed down and away from clients in the event that you conflict with their guidelines. Whenever you’ve been punished, it tends to be hard to return to your past position. Hence, you really must comprehend the most critical Google punishments that numerous sites are at legitimate fault for submitting.
Here are 5 valuable ways to protect a website from penalties and remain calm even in the face of sudden and sudden changes in google.
constantly monitor and at least on a monthly basis the links to your site:
it is essential to check the links pointing to your site and check which of these are of good quality and which of bad. There are several seo tools useful for monitoring backlinks that allow you to identify and then eliminate “bad links”. A high quality link is worth hundreds of low quality links, just a few links from the right sources are enough to improve the ranking of a site.
monitor the density anchor text:
links must have various anchor text and landing pages. It is not enough to report the same page with the same anchor to obtain a good ranking in searches, on the contrary a high percentage of links with identical anchors penalize the positioning of the site.
relevance of links:
when it comes to useful links and useless links, some aspects must be considered that contribute to making a link relevant or not for google.
- Type:if it is a link to text or an image
- Position:The link is in a paragraph, in a link list, in the menu sidebar or in the header
- Category of the site that contains the link:generic, blog, directory, social network. For example, many links coming from directories are not well regarded by the algorithm. It is better to perform more varied link building operations, alternating blogs with news aggregators and blogs etc …
use webmaster tools:
(we have already talked about google webmaster tools made available by Google itself in this article) in general these tools allow you to immediately check which problems are found on the site and which prevent spiders from reading the pages. Not only “low quality” links are detected but also site loading problems, server slowness and page errors.
Google rewards versatile sites and rebuffs the individuals who are not dynamic with a decrease in rush hour gridlock. In the event that your site isn’t versatile, you could be confronted with dropping rankings. Which can diminish the quantity of snaps to your site
activate an alert on google analytics:
activate alerts that warn about traffic decreases, bounce rate changes, changes in organic traffic. And so on so that you can immediately understand what penalizes the site and what to improve.
Whether or not your SEO rehearses are purposefully awful, you can in any case be punished. Google doesn’t get plan, simply that you are or alternately aren’t adhering to the guidelines. By investigating the main punishments and fixing any errors that your site might be submitting, your rankings will impro