Matte vs. Gloss Lamination for Packaging: What’s The Difference?

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When you are designing your customized packaging you’ll have to select your items will be laminated – either with matte or gloss While it may not seem to be a major choice but it’s actually among the most crucial elements of printing since the choice you make affects the decisions which follows. Let’s take a review of the pros and advantages of gloss and matte lamination for packaging and printing and see which is the best fit for your specific requirements.

Laminate refers to the procedure used during printing, when a clear plastic film is adhered to the printed object to strengthen it and make it more robust. Laminate is generally applied to both sides of the print to create an outer shield that protects the object. It also shields against things such as smudges or scratches, but also factors that can damage its appearance, such as tears, stains, and moisture which could damage the item completely. Lamination can help with the hues of the packaging “pop” more and get noticed. It is typically utilized on items that are frequently handled by individuals.

Matte Lamination on Product Packaging

Matte laminate is a more natural and soft appearance that does not reflect the same amount of light as gloss laminates that helps to make it simpler for you to see packaging. The colors aren’t as vibrant or sharply contrasted when using matte laminated packaging, so even though they aren’t noticeable in the same way as gloss, if you’re looking to achieve an elegant look this is the best option. Matte laminate also has soft, smooth texture that’s a bit soft and protective but also quite velvety in the way it feels.

Gloss Lamination on Product Packaging

Gloss laminate provides a greater shine which increases the way colors appear. It is often utilized for marketing collateral because it gives an element of professionalism and sophistication to the product. If you’re making use of CMYK as well as PMS the colors are more vivid when using glossy lamination. If you’re looking for something that makes an impact on shelves, laminated packaging will surely be noticed. Lamination of both types provides sturdy protection against handling however there are some instances when you’ll need to select which one to use over another.

It’s important to keep in mind that how your finished product will appear will depend on the design you wish your packaging to look like in the event of the light hitting it.  Matte Lamination reflects light while the gloss laminate reflects it.
Matte Lamination vs. Gloss Lamination: When Should You Use Each?

You’ll need matte lamination for:

The product will be put under direct light. This prevents sharp glare and makes the packaging clear from an extended distance.
It’s because the package for sale will not be handled as often. While laminate can stand up to some abuse and wear, matte laminate is more susceptible to being damaged with scratches or scuffs due to being tossed around.
Your product should look elegant and professional.
You’re using muted or subdued hues.

You’ll need to apply gloss lamination for:

You want your shades to stand out, and you don’t mind the reflection. You’d like to save some money. Most of the time gloss will cost less than matte (unless the custom packaging firm has both matte and glossy lamination at no cost).

The Real Question is (Literally) in the Consumer’s Hands

As you can observe the two options, matte as well as gloss laminate come with advantages and disadvantages and the decision of choosing either of them has each its own benefits and disadvantages.

The real issue with the debate about this and it’s not so much packaging, but the user’s interaction using it.
With more and more customers purchasing online Your packaging for e-commerce needs to do double duty by being noticed and drawing the attention of customers. It’s easy to assume that in this case you’d like “gloss laminate for everything!” to truly create an eye-catching piece however, you need to think about the way you would like your customers experience when they take your packaging into their hands first time.

Do you would like them to feel they’re holding something of luxury? Something classy, elegant and lavish? Do you wish they feel as if you’re holding something powerful, uncompromising and bright? The first impressions of a product are often made simply by looking at the packaging. What impression do you hope your packaging will create?

Consider The Feel and Look You Want Your Packaging to Convey

Our customers often ask us “Which is better, gloss or matte lamination?” The solution is “that depends on what you want”. This is not only in terms of the durability of the product and how it is displayed as well as the impression you wish to leave with your customers.
We’ve covered the positive impressions gloss and. matte laminates create however, are there any negatives? The advantages inherent in both kinds of packaging can also be considered as disadvantages, depending on the style you’re trying to communicate.

The classy, soft appearance of matte lamination may cause certain colors to appear dulleror for darker hues appear dull. Even bright colors don’t leap off the packaging more so with matte. The less pronounced influence on the coloring definitely adds an element of sophistication however it also means that it dulls the vibrancy of the packaging by telling it “settle down and behave”. In a very literal sense, could mean that the product contained in the matte laminate packaging is cold, boring or uncaring.

With high gloss lamination, you’ll have the option of creating an extremely bright. It vibrant centerpiece that draws the eye in a way that is perceived as noisy, boisterous, and flashy. Based on the impression you’re trying to make it might be. That could be an overload of visuals for the consumer. It is a good idea to play around with various color combinations. And styles of lamination until you can find the one that speaks to both you and your clients. In the end, your laminate should be able to balance the impression you’d like to convey. As well as the strength as well as “presence” you need your packaging to possess.

What If I Still Have Questions?

Matte or gloss lamination is a significant aspect to consider. When working to design and work on the best packaging for your product. It’s more than just “printing a package”. There’s a myriad of critical decisions you’ll have to make when you’re designing your custom packaging. We at Packzy we have decades of experience working with matte. Gloss lamination, along with a range of packaging materials, types printing needs, and much more.
We invite you to reach us with any queries. We’ll help you find the right balance between creating an impression on your clients. It generating interest, attention and interaction. While ensuring an unforgettable unboxing experience.
It’s a big task to fulfill but with the expertise from Packzy at your side. And you’ll leave it more confident than you’ve ever been.

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