Your company has a great opportunity to express its story during trade exhibitions. According to research, attendees at trade exhibitions will use the exhibits for an average of 8 hours. Almost all of those visitors have the power to make decisions about purchases.
However, the bad news is that there will be a lot of firms competing for customers’ attention during the trade fair, including you.
An eye-catching trade show Las Vegas banner is one method to get that attention. We will provide some tradeshow banner printing advice in this blog post to assist you to entice customers to your booth.
- Keep it sweet and simple
You don’t have to use a lot of words on your banner to describe every characteristic of your good or service. The banner’s message is intended to be brief, direct, smart, and charming in order to spark a dialogue. Select a phrase that concisely expresses your point in a few bold-faced terms.
- Choose proper color
Even if you want your banner to stand out, if you choose a vivid color without considering other aspects, your banner may come across as amateurish.
It is crucial to pick a hue that accurately represents your business, your goods or services, and your statement.
- Ensure people can easily read your message
Readability is a crucial element in successful trade fair banner printing. No matter how well-chosen your messaging and color scheme are, if none can read what is on your banner, it won’t matter. Pick a font that is attractive and simple to read.
- Smart use of imagery
Ensure that your trade show banner is not a tangle of perplexing imagery, just as you don’t like to over-stuff it with content. Select a single, high-resolution image that is intended to catch the customer’s eye.
Your picture, like the text on your banner, is intended to spark a discussion rather than tell the full tale of your business.
- Save some scope for white space
When it comes to printing trade fair banners, less is often better than too much. Avoid the urge to overstuff the banner with text or graphics because this will make your design appear cluttered or difficult to read. Making liberal use of white space, or space devoid of text or images can significantly increase the effectiveness of your banner.
- Know traditional banner sizes
Since LV banner comes in a wide variety of sizes and forms, you may customize yours to fit the area you have available, the message you want to convey, and the overall aesthetic of your trade show booth. The following are a few of the most popular banner sizes:
- 6’ X 2’
- 6’ X 3’
- 2’ X 6’
- 3’ X 6’
Make sure your trade fair banner is professionally produced, beautifully designed, and prepared to enhance your brand by following the advice in this guide. Don’t forget to include the cost of banner printing in your marketing budget and schedule so that you can avoid making compromises to save money.