What number of consumers click away from your store without making a purchase? Of those that do, what number of return garments neglect to meet their size, fit, or appearance expectations? Furthermore, what amount do you waste each year on oversampling and overproduction, yet still struggle to meet the desires of your customers?
Leading fashion businesses are going to body measuring technology powered by artificial intelligence to overcome these problem areas. These innovative tools permit customers to capture their body parameters without the assistance of a tailor or tape measure and provide the information to implement experience-enhancing arrangements, for example, online estimating recommendations and virtual fitting room technology.
Should your fashion business invest in a body measurement app for apparel?
Currently, the average apparel e-commerce conversion rate remains at simply 1.8%, meaning that only one in every 50 customers that visit your store completes a purchase. Of those, one out of three will be shipped back, with helpless fit or style the most widely recognized cause for returns.
Utilizing a body measuring app for clothes size, businesses can collect individualized information to deliver personalized experiences like tailored size recommendations. As a result, customers receive items they love in sizes that suit their bodies and are undeniably less likely to return unwanted items. Likewise, with increased confidence that their purchases will fit, customers will be less hesitant when making future purchases.
With an abundance of body information, businesses can optimize future item development, arranging, and dissemination as per the body shapes and sizes of their customer base, and create garments that are less likely to end up on markdown racks or in the landfill. Customers receive items tailored to their bodies, while businesses enjoy fewer returns and less item waste.
However, consumers don’t simply need personalized experiences – 41% of consumers additionally need personalized clothes, with demand simply set to develop. Body measuring tools can enable businesses to change to alternative assembling methods, for example, on-demand or made-to-measure, where garments are created without any preparation or altered to fit each customer’s precise body shape.
With no need for in-person fitting sessions, not exclusively does this save time and money for those involved, but it additionally offers a less invasive process that is less likely to deter potential customers.
A body measuring app for attire could help your business to overcome long-standing problems and achieve aggressive objectives. From industry leaders to anticipated brands, a range of fashion businesses have achieved incredible results.
Driving inclusivity and maintainability
Through the body measurement app, customers can now receive personalized size recommendations through a web-based widget by snapping two photographs on their smartphone. Some 90% of customers have indicated they felt confident that the recommendations they received were personalized to their unique bodies. The device has provided customers with the confidence to purchase, and presently the brand is reaping the rewards – conversions are up fourfold since implementing the apparatus, while returns have fallen by 30%
Enhancing the in-store experience
Actual retail is additionally benefiting from body checking technology. As well as giving a safe and comfortable method for catching customer measurements, the retailer likewise felt a contactless measuring arrangement could address other concerns, like social issues.
Likewise, by going to technology, the brand had the option to battle any challenges that less-experienced associates may have faced when measuring customers. With 85% of all measurements accurate inside one side of the garment, Tailored Brands customers received a more precise fit with less fight.
Body measuring technology can help your business to achieve its objectives as well
There is nobody size-fits-all arrangement. The best digital body measurements app for a dress for your business will depend on several elements, for example, the assembling methods you use and the objectives you hope to achieve.
What’s certain is that advanced body measuring arrangements are key to creating a fashion industry that satisfies the needs of the two businesses and customers – a reduction in e-commerce return rates, environmentally-friendly assembling, and the items and experiences that modern consumers desire.